Denver: Rare is the university or university that does not need to think where their future students could come from. The majority of universities, whether four -year universities promoted by registration that have historically focused on the stagnant or reduced pipeline of students directly from high school, or community schools that fight to persuade workers to renounce $ 18 per hour to get more training, face. A future of uncertain registration.

but one thing is that an institution knows in theory that must identify new groups of possible students or develop a strategy to meet the growing demand for "permanent learning", and another other to really understand what different types of Students want and what groups a particular university is better positioned to serve, in a way that is consistent with their mission.

A frame to do so showed up here in this week's annual. Meeting of the National Association of Business Officers Colleges and University. Samantha Fisher, who directs the educational practice of North America for the business consulting firm and Accenture technology, presented a new way of thinking about students for a group of administrators responsible for keeping the budgets of their universities healthy.

more popular < P> Fisher presented the results of a survey of a survey of 6,500 students that Accenture launched the past fall. The use of the term students (instead of "students") is not accidental; Although more than half of the respondents are currently registered in university or certificate programs, the survey included those who were "willing or had recently been paying to obtain any type of credential" of any type of education or training provider Said Fisher, including training camps, corporate suppliers and the like.

That is important, because colleges and universities are increasing , more affordable, more convenient or even more effectively.

By including not only students who are currently enrolled in a university or university program, but also those who may have abandoned or chosen an alternative, the survey offers information not only about what options students are doing but "their satisfaction levels" with different types of educational suppliers and "what universities may need to do better" to compete and serve the students, he said. (It should be noted that this analysis excludes some of the many millions of Americans who have opted for education and training completely, focusing instead on those most likely to be potentially interested in a formal program).

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Thinking about their current and potential students, most university officials are greatly supported by demography, which makes a certain sense, said Fisher; It is often how we distinguish between people in many kingdoms. But only demography only tells you a lot, especially about preferences and preference. For the laughter of the audience, Fisher shared the slide shown above, which only based on demography would make two British, the writer Charles and Ozzy Osbourne, look virtually interchangeable.

"I doubt that they think and act a lot of the same," Fisher said about the duo. "I don't know them personally, but I'm just guessing."

Accenture presents the mentality as an alternative, focused on students' objectives and emotions instead of immutable characteristics such as age, race, geography or gender. "> The Failing

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