"data" is a word of four letters in some trimesters of higher education, even as many people call universities and universities to improve the use of data and analysis to support institutional decision making.

Abundant from academics equates discussions about data with excessive profession about efficiency or productivity or responsibility, and many concern university leaders will put algorithms and numbers before a reflective analysis.

Amelia Parnell firmly believes in the power of good information to help university faculty and staff members make better decisions. But in the book of it, you are a data person: strategies to use analytics on campus (Publishing Stylus), Parnell describes an expansive vision of data informed by data that almost all in a campus community can and should be able to participate.

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    Parnell, vice president of research and Politics in NASPA: Student issues Administrators in higher education, joined within the key podcast of ED Superior for a conversation about the different ways in which teachers, administrators and staff members can use data in their daily work and contribute At important discussions throughout the institution, whether considering data people or not.

    An edited transcript of that f guards conversation.

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    Inside ED Top: How do you define a data person? How widely that label apply on a typical university campus? I think there are people who tend to think of themselves as data people at all.

    Amelia Parnell: The title of the book, I did it for the design to be attractive, but with the nuance I did not say: "You are a data scientist" or "you are a data analyst" . I put it that way, so I would open the door so that more people said they would accept that they have to use data or some kind of information in their daily work.

    But for those who would say "Actually, I'm not working in a data office, I'm not an institutional investigator and I'm not close to using data as some others do," I think it's okay. But I want to make the case that the use of data and the use of information is a part of the work of all. Therefore, a bit of the book's approach will be to joke the reader some of the things that are connected to make informed decisions, things that we could not necessarily consider a paper-oriented role, but it has an adjacent right. Effect on it.

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    Within ED Top: We are going to break that term "data person" down. How do you define the data and how does that affect the way you think about what it makes everyone in a single way or another data person?

    Parnell: In the simplest way, the data is information. That data can be robust, it can be integral or it could be very simple. Then, when someone tells me: "I am not a data person", usually, I say: "But you are a data person." They say: "No, I'm not". And I say: "Let me tell you why you are."

    Did you review the weather today? And they would say: "Well, of course, I checked the climate." And I would say: "What did he say? How many degrees will it be outside? And will answer that, and I will say:" That is an information point. "And sometime, if you look at the trend climatic points during the week, now it's Building a little data collection, so to speak. So in its simplest way, I think of the data as a collection

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