In 2005, Nicole Hurd was the assistant dean and the Director of the Undergraduate Excellence Center at the University of Virginia, who launched a pilot program to try to help underrepresented, low-income and first-generation university students sail Requesting financial assistance. .

The Jack Kent Cooke Foundation supported that effort, which was called the University Guide Program. The program sent 14 grave graduates in rural areas with payment rates below the average of the states.

A decade and a half later, the program has become an independent nonprofit organization called the University Counseling Body. Based on Chapel Hill, NC has more than 800 of what calls advisers close to members who serve students at almost 800 secondary schools throughout the country. Hurd still leads the organization as its founding CEO.

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