A rapid flow of the statements of higher education leaders has slowed down on days since President Trump's followers disturbed in the US capitol last week.

The statements began with university Presidents sharing short bursts of horror on Twitter when the violent crowd invaded the headquarters of American democracy. As the National Guard arrived and the building was erased, more and more statements were allocated by email or appeared on college websites. The upper ED lobbying associations joined in the choir. For this week, the communiqués had grown more time and, sometimes, came from large groups of the type that touched the time to mobilize, as the American Association of Political Sciences or a set of 157 Deans of the Law School.

Some of the statements specifically named Trump or supporters of him. Many others, including institutions with the deepest reserves of wealth, white privilege and good will on the right, did not. In some cases, the leaders and groups were accused of false balance or both sides, as evidenced by the sharp criticisms that led to the American Association of Political Sciences to update a declaration of an "Agreement for both Parties to be better And work together. To dismantle the system and structures that lead to damage. "

The analysis can continue as Higher Education Leaders continue to decide if they are willing to publicly face a person and a particular political movement or as rather it is a specificity in favor of more esoteric support for Traditional democratic standards. But at times like this, it is useful to understand the thought process that many higher education leaders continue to decide whether to issue a statement about current events, and how they decide what to say.

If you think most of the university president's words were mealiquilos or insight, understanding the steps they took when creating statements can shed light on the role that the sector will perform at this time of interruption Social.

This exercise is not useful only due to events last week. The attack on the Capitol was the second time in less than a year that many university and university leaders were obliged to talk about a national event. The first was last spring, when the death of George Floyd's police, a black man disarmed in Minneapolis, caused protests nationwide. Then, also, university and university leaders often issued statements from Milquetoast.

Communications professionals advise leaders to make a number of questions when deciding whether to issue a statement. Why should a higher education leader and her institution contribute to the conversation? What is the objective of issuing a statement? What are those who see that their statements are supposed to do with the words? Could a statement harm an institution or its leader, whether on a reputation or financial position?

Leaders may also consider if your institution is in a unique position to comment for one reason or another. Are you known by a specific experience area that applies to the crisis at hand? Do you have a connection to people who are involved?

Answering these questions can cool the need to speak, although they are not necessarily destined to stop the leaders to address important problems. Instead, they lead home the fact that words matter. Declarations can not be returned once they are in the world. If they do not reach the brand, they will invite their own scrutiny and controversy.

"If the decision has been made to say something, your words should be powerful enough. It is clear what is saying, but it was also built with a great attention that is not creating a controversy Involuntary, "said Chris Duffy, Vice President of Public Relations and Director in Public Goff, Public Relations, Public Relations and Crisis Management Firm based in San Pablo. "That's one of the things that we combed, since we are gathering statements and we edit


Image of How to find a teaching job in Universities in China
Rate and Comment
Image of  Northeastern Acquires Mills College
Northeastern Acquires Mills College

After three months of negotiations and an intense debate and disagreement between the student about the future of Mills College, the Trustees of the

Read more →




Already have an account? Login here

contact us


Add Job Alert